Live chat software is an industry-agnostic, size-independent, platform-inclusive tool beneficial to the three major departments in any organization-marketing, sales, and customer support. So they can reach out without having to switch tabs. But, for convenience and an enriched single-dashboard experience, businesses usually have a live chat interface inside their product. This is why businesses keep their live chat widget on their websites.Ĭustomers can also access the live chat widget on the website. For casual visitors or perusing prospects, their initial point of contact with businesses would be the website. Live chat ultimately gives you a competitive edge, helps you build trust, reduces support costs, results in satisfied customers, and increases overall conversions and revenue.ĭepending on how businesses want to connect, the placement of the live chat tool varies. With live chat software, you can proactively reach and engage visitors. It also helps provide a uniform experience at all their touchpoints with your business. The purpose of live chat is to provide instant support, from answering queries to resolving technical issues.īecause live chat software provides instant support, it enhances the overall customer experience by providing more accessible and faster engagement to customers while they interact with your business. Live chat is the door on websites through which businesses connect with customers and vice versa. Why do businesses add live chat software to their websites?
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